Virtual Technology Review in Tourism and Hospitality

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Virtual technology is the process of creating a digital copy of a physical item or event, such as a trade show or a virtual game. The term”virtual” is used to differentiate it from the actual thing, although the replication is functionally identical to the original object. Virtual machines (VMs) are software-based emulators that emulate physical hardware, such as a desktop or server. These devices don’t have to be physically removed from the premises and can be accessed simultaneously with physical equipment is present in other locations.

The development of VR has opened up new opportunities for tourism development, as well as a new research era in the field of experience economics. VR research isn’t fully integrated into the tourism literature. This article seeks to fill this gap by systematically reviewing the literature on VR/AR/MR in tourism and hospitality.

Utilizing the SCOPUS database and the SCOPUS database, 80 empirical studies were selected and their features and trends were analyzed. Since 2018, the number of VR/AR/MR studies in higher education have grown quickly. This is due to the cost of the devices. It is also evident that VR/AR/MR apps are primarily targeted at undergraduates, with science, engineering, and medicine-related majors being the most popular research topics. Humanities research and social sciences like art and history is still relatively rare.

VR/AR/MR could increase students’ understanding, skills and confidence in learning. It can also be used to enhance medical training and develop compassion for patients. Immersive VR, as an example, can help medical students develop empathy for patients who suffer from ailments that are a result of aging and also provide them with the chance to examine patients suffering from dyspnea.


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